Korev
Beer & Merchendise Lifestyle Photo & Video Project
Korev is a Cornish lager brand deeply connected to the coastal lifestyle of South West England. Known for its refreshing taste and strong association with the Cornish coast, Korev wanted to celebrate the region's unique culture while also promoting their merchandise line. Building on their existing strategy of coastal connection, Korev sought to capture the Cornish soul with authentic, lifestyle-driven content that showcases the best of South West living.
Creative Decision Making
Art Direction & Concept
The project aimed to encapsulate the essence of Cornish coastal life through a blend of lifestyle photography and video. The goal was to create imagery that felt genuine and unpolished, championing the relaxed, adventurous spirit of southwest England. Korev wanted content that resonated with their audience, who live for the outdoors, beach culture, and a laid-back way of life.
Location selection
We chose a variety of coastal settings, focusing on beach life, campervan culture, and sunsets, along with beach fires, to bring the Cornish lifestyle to life. Each location was carefully selected to reflect different aspects of the coastal experience, providing Korev with a range of visuals that align with their brand identity.
Styling & Techniques
To provide a broad range of imagery, we varied the way we shot and edited the content by using different lens filters and lighting techniques. This allowed for distinct styles—from sun-soaked, warm-toned images to moodier, coastal evenings—giving Korev a diverse collection of photos and videos that they could use consistently across different campaigns.
The project aimed to encapsulate the essence of Cornish coastal life through a blend of lifestyle photography and video. The goal was to create imagery that felt genuine and unpolished, championing the relaxed, adventurous spirit of South West England. Korev wanted content that resonated with their audience, who live for the outdoors, beach culture, and a laid-back way of life.
We chose a variety of coastal settings, focusing on beach life, campervan culture, and sunsets, along with beach fires, to bring the Cornish lifestyle to life through the camera. Each location was carefully selected to reflect different aspects of the coastal experience, providing Korev with a range of visuals that align with their brand identity.
To provide a broad range of imagery, we varied the way we shot and edited the content by using different lens filters and lighting techniques. This allowed for distinct styles—from sun-soaked, warm-toned images to moodier, coastal evenings—giving Korev a diverse collection of photos and videos that they could use consistently across different campaigns.
Implementation
Pre-Production
We worked closely with Korev to develop a shot list and concept that would bring their vision to life. Location scouting ensured we captured the most iconic aspects of Cornish coastal life, while planning for different weather conditions helped ensure the diversity of content.
Shoot Execution
The shoot took place across multiple days, capturing a range of activities, including campervan living, beach fires, sunset gatherings, and the general beach lifestyle that Korev’s audience loves. We shot at different times of day, from golden hour to late evenings, allowing us to capture the changing moods of coastal life. The mix of still photography and dynamic video ensured Korev could use the content across both short-form and long-form media.
Post-Production
After the shoot, we used varied editing techniques to create distinct styles, reflecting different aspects of the coastal lifestyle. These ranged from sun-drenched, warm filters for beach days to cooler, atmospheric tones for the evening campfire shots. This approach provided Korev with an adaptable portfolio of images and videos.
We worked closely with Korev to develop a shot list and concept that would bring their vision to life. Location scouting ensured we captured the most iconic aspects of Cornish coastal life, while planning for different weather conditions helped ensure the diversity of content.
The shoot took place across multiple days, capturing a range of activities, including campervan living, beach fires, sunset gatherings, and the general beach lifestyle that Korev’s audience loves. We shot at different times of day, from golden hour to late evenings, allowing us to capture the changing moods of coastal life. The mix of still photography and dynamic video ensured Korev could use the content across both short-form and long-form media.
After the shoot, we used a variety of editing techniques to create distinct styles, reflecting different aspects of the coastal lifestyle. These ranged from sun-drenched, warm tones for beach days to cooler, atmospheric tones for the evening campfire shots. This approach provided Korev with an adaptable portfolio of images and videos.
Results
Social Media, Print, & Advertising
The diverse range of content allowed Korev to use the photos and videos across multiple platforms, including social media, print campaigns, and both organic and paid advertising. The visuals effectively captured the laid-back, adventurous spirit of the Cornish coast, engaging their audience and reinforcing the brand’s connection to southwest coastal culture.
Engagement & Brand Growth
The campaign’s authentic, lifestyle-driven visuals resonated with Korev’s audience, driving strong engagement on social platforms. The mix of imagery styles also gave Korev flexibility, allowing them to cater to various segments of their audience, from those seeking adventure to those enjoying relaxed beach evenings.
The diverse range of content allowed Korev to use the photos and videos across multiple platforms, including social media, print campaigns, and both organic and paid advertising. The visuals effectively captured the laid-back, adventurous spirit of the Cornish coast, engaging their audience and reinforcing the brand’s connection to South West coastal culture.
The campaign’s authentic, lifestyle-driven visuals resonated with Korev’s audience, driving strong engagement on social platforms. The mix of imagery styles also gave Korev flexibility, allowing them to cater to various segments of their audience, from those seeking adventure to those enjoying relaxed beach evenings.