Wild Cornwall
Food & Product Ecommerce Shoot
Wild Cornwall is dedicated to producing and showcasing naturally foraged, Cornish food products. With a focus on sustainability, the brand brings wild, responsibly sourced ingredients from hedgerow to table. Their offerings range from fresh, seasonal foods to artisanal goods, all crafted with respect for the environment and a deep connection to nature.
Creative Decision Making
Art Direction & Concept
The aim of this project was to create visually compelling content for Wild Cornwall’s eCommerce platform and social media channels, highlighting the brand’s products in action. The emphasis was on foraging and product photography that captured the authenticity of the Wild Cornwall process, from sourcing ingredients to the final crafted product. The brief was to balance the rustic, natural elements of foraging with clean, professional imagery suitable for website and stockist use.
Style & Approach
We focused on a mix of lifestyle and product photography to showcase the foraged goods being prepared and enjoyed. The approach was to blend naturalistic, outdoor visuals with crisp, eCommerce-ready product shots, ensuring a seamless experience for customers browsing the website or viewing content on social media.
The aim of this project was to create visually compelling content for Wild Cornwall’s ecommerce platform and social media channels, highlighting the brand’s products in action. The emphasis was on foraging and product photography that captured the authenticity of the Wild Cornwall process, from sourcing ingredients to the final crafted product. The brief was to balance the rustic, natural elements of foraging with clean, professional imagery suitable for website and stockist use.
We focused on a mix of lifestyle and product photography to showcase the foraged goods being prepared and enjoyed. The approach was to blend naturalistic, outdoor visuals with crisp, ecommerce-ready product shots, ensuring a seamless experience for customers browsing the website or viewing content on social media.
Implementation
Product Photography for eCommerce
Alongside lifestyle shots, we produced a series of high-quality, detail-oriented product images to be used across Wild Cornwall’s website, social media platforms, and stockist websites. Each product was photographed in a clean, consistent style, ensuring it would shine in an eCommerce setting while maintaining the natural aesthetic of the brand.
Multi-Purpose Content
The photos and videos were designed to serve multiple purposes—ranging from use on Wild Cornwall’s website and social media channels to placement on the websites of stockists who carry their products. We made sure to deliver content that was adaptable, ensuring it could be used across various digital platforms while retaining the brand’s authentic, eco-conscious identity.
Alongside lifestyle shots, we produced a series of high-quality, detail-oriented product images to be used across Wild Cornwall’s website, social media platforms, and stockist websites. Each product was photographed in a clean, consistent style, ensuring it would shine in an ecommerce setting, whilst maintaining the natural aesthetic of the brand.
The photos and videos were designed to serve multiple purposes—ranging from use on Wild Cornwall’s website and social media channels to placement on the websites of stockists who carry their products. We made sure to deliver content that was adaptable, ensuring it could be used across various digital platforms while retaining the brand’s authentic, eco-conscious identity.
Results
Enhanced e-Commerce Presence
The professional product photography significantly enhanced Wild Cornwall’s website, giving it a polished, visually engaging look that aligned with the brand’s ethos. The new imagery helped streamline the online shopping experience, making the products more appealing to customers.
Stockist Collaboration
The high-quality product images were also supplied to Wild Cornwall’s stockists, expanding the brand’s presence across various eCommerce platforms. This allowed for greater visibility and consistency in how Wild Cornwall’s products were represented in partner retail channels.
The professional product photography significantly enhanced Wild Cornwall’s website, giving it a polished, visually engaging look that aligned with the brand’s ethos. The new imagery helped streamline the online shopping experience, making the products more appealing to customers.
The high-quality product images were also supplied to Wild Cornwall’s stockists, expanding the brand’s presence across various ecommerce platforms. This allowed for greater visibility and consistency in how Wild Cornwall’s products were represented in partner retail channels.