Art Direction & Concept
The goal of this project was to tell the story of Wild Cornwall’s “hedgerow to table” process by highlighting the community and people who embody the brand’s values. The focus was on capturing the lives of those who live in harmony with the land—artists, outdoor enthusiasts, chefs, and environmentally conscious individuals. We wanted to build a sense of community through visual storytelling, showcasing their connection to the earth and the Wild Cornwall ethos.
Video Series & Industry Collaboration
We also developed a video series that spanned social media, the website, and blog posts, giving the audience a deeper look into the Wild Cornwall lifestyle. Additionally, we partnered with industry collaborators like Maggi Mix to create recipe videos that featured Wild Cornwall products in innovative ways. These videos expanded the brand’s reach, linking it to broader culinary communities.
The goal of this project was to tell the story of Wild Cornwall’s “hedgerow to table” process, capturing nature's offering and its journey to the table. Part of this was highlighting the community and people who embody the brand’s values. The focus was on capturing the lives of those who live in harmony with the land—artists, outdoor enthusiasts, chefs, and environmentally conscious individuals. We wanted to build a sense of community through visual storytelling, showcasing their connection to the earth and the Wild Cornwall ethos.
We also developed a video series that spanned social media, the website, and blog posts, giving the audience a deeper look into the Wild Cornwall lifestyle. Additionally, we partnered with industry collaborators like Magimix to create recipe videos that featured Wild Cornwall products in innovative ways. These videos expanded the brand’s reach, linking it to broader culinary communities.
Creative Decision Making
Wild Cornwall
Hedgerow to Table Community & Industry Series
Wild Cornwall is dedicated to bringing foraged, natural Cornish food to the table, with a core focus on sustainability, community, and a deep connection to the landscape. The brand celebrates a lifestyle centred on responsible food sourcing, crafting products that embody care for the environment and a strong sense of place.
Implementation
Community Focus
We captured the lifestyle and stories of key individuals who represent Wild Cornwall’s values—people like foragers, chefs, and creatives who share a connection to the natural world. By filming their stories and showcasing how they integrate Wild Cornwall’s products into their daily lives, we were able to create content that not only promoted the brand but also built a sense of shared community and purpose.
Industry Collaborations
The video series also included industry collaborations, such as recipe videos with Maggi Mix using Wild Cornwall ingredients. These collaborations brought credibility and visibility to the brand, featuring well-known names like Rupert Cooper of Philleigh Way Cookery School and a Naughty Nonna collaboration with Rodda’s Cream, blending the rustic charm of Wild Cornwall with mainstream culinary recognition. Another feature, Flavour and Wine pairings with Wild Cornwall products, added an additional layer of content that appealed to food lovers and connoisseurs.
Content Distribution
The content was distributed across social media, the website, and blogs, with each platform used strategically to build the brand’s narrative. We tailored each video and post to connect with different audiences, ensuring maximum engagement and community building.
We captured the lifestyle and stories of key individuals who represent Wild Cornwall’s values—people like foragers, chefs, and creatives who share a connection to the natural world. By filming their stories and showcasing how they integrate Wild Cornwall’s products into their daily lives, we were able to create content that not only promoted the brand but also built a sense of shared community and purpose.
The video series also included industry collaborations, such as recipe videos with Magimix using Wild Cornwall ingredients. These collaborations brought credibility and visibility to the brand, featuring well-known names like Rupert Cooper of Philleigh Way Cookery School and a Naughty Nonna collaboration with Rodda’s Cream, blending the rustic charm of Wild Cornwall with mainstream culinary recognition.
The content was distributed across social media, the website, and blogs, with each platform used strategically to build the brand’s narrative. We tailored each video and post to connect with different audiences, ensuring maximum engagement and community building.
Results
Community Growth & Engagement
The campaign successfully cultivated a stronger community around Wild Cornwall, with the video series resonating with an audience passionate about nature, foraging, and sustainability. The authentic storytelling and behind-the-scenes look at the people who live the Wild Cornwall lifestyle brought the brand closer to its core values and audience.
Collaborative Reach
The industry partnerships, especially the Maggi Mix recipe videos and collaborations with Rupert Cooper and Naughty Nonna, helped Wild Cornwall gain exposure in new markets. The collaboration content was used by both Wild Cornwall and their partners, amplifying the brand’s presence across different platforms and audiences.
The campaign successfully cultivated a stronger community around Wild Cornwall, with the video series resonating with an audience passionate about nature, foraging, and sustainability. The authentic storytelling and behind-the-scenes look at the people who live the Wild Cornwall lifestyle brought the brand closer to its core values and audience.
The industry partnerships, especially the Magimix recipe videos and collaborations with Rupert Cooper and Naughty Nonna, helped Wild Cornwall gain exposure in new markets. The collaborative content was used by both Wild Cornwall and their partners, amplifying the brand’s presence across different platforms and audiences.